Startups are intrinsically optimistic.

In an ever-divisive world, one where the mundane is celebrated and optimism is rejected, startups serve as a glimmering silver bullet in the otherwise grim reality.

They are created by optimists, for the unsuspecting, and reflect the boundless energy and naïveté of the brave. These individuals are the ones who reject the status quo in a protest against the previous generations’ primitives.

They aim to progress society by achieving the impossible and in turn, inspire the next generation of optimists to do the same. Startups are built by those who reject the fear that would deter most- fear of the impossible, fear of the unproven, and fear of not being understood.

At Citrus we are fueled by the collective optimism of our peers and driven by the belief that we can change the financial system that empowers the innovators of tomorrow.

We believe that our platform can create a more inclusive and accessible financial system, one that is void of qualifications that fortify our country’s growing socioeconomic divide.

We hope that our platform will introduce millions to startups. We want to show the world that anyone can be an optimist, anyone can have an impact, and anyone can change the status quo.

So here’s to the startups that are paving the way for a new generation of companies, that are driven by a higher purpose, and refuse to live in a state of apathy.

And here’s to you, the reader, who took the time to hear us out. We hope that our words inspired you to reflect on your own sense of optimism and to question the systems that have been put in place- systems that often silence the optimists, the builders, and the futurists.

-The Citrus Team