Recently, emperia, which develops VR retail technology for high-end fashion and art, announced the launch of “Artemis” SaaS solution, which provides luxury fashion brands with complete control over the product layout in their virtual stores. It is reported that through Artemis, major brands can update the series and refresh the virtual store according to the seasonal theme within 30 minutes without any technical knowledge.

According to emperia, it is preparing for the layout of the brand in the metauniverse through virtual reality 3D stores, which convey the brand story through interactive and immersive virtual experience. Emperia’s unique e-commerce experience is crucial for the company to grasp the essence of emperia’s brand strategy and create a unique solution.

The company added that allowing designers to fully control visual marketing enables them to keep the latest product updates of virtual stores and better keep pace with physical stores, so that the brand can stay ahead in all channels. Emperia’s virtual experience can also be directly integrated into the brand’s existing e-commerce solutions, so as to realize direct checkout and inventory management.

Olga dogadkina, co-founder and CEO of emperia, said: “The past 12 months have been crucial to our field, and the brand has begun to move from a one-time virtual promotional experience to the creation of a permanent online flagship store, which requires a different look and feel and user experience. Aware that customers will use these spaces for a long time and need to constantly change / update the virtual store as they change the physical space, emperia has created a platform that can Fully customized product display and space decoration allow brands to fully control creativity. This is a new era of immersive virtual retail experience design. “

Through the emperis platform, the marketing personnel can optimize the placement of products according to the user’s interaction. This analysis allows retailers to determine which products are most popular, analyze traffic and track user activities to improve participation, customer loyalty and ultimately sales.

Emperia pointed out that its data show that users spend an average of 14 minutes in their virtual experience, while the average online time of static e-commerce websites is about 2 minutes.

Sina statement: Sina’s posting of this article for the purpose of transmitting more information does not mean that it agrees with its views or confirms its description.