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COHARTThe Perfect, Imperfect Internet
A case for authentic, creative expression in our digital worldA few months ago, I read Jay Drain Jr.s’ article about Crypto Wallets. He requested that anyone who was building a crypto wallet that “felt even remotely like using Tumblr” should contact him immediately. But what happened to Tumblr? Most of us forgot about it after the $3M Wordpress acquisition. It might have swept out of the mainstream apparatus, but the OG Tumblr concepts we love are renaissance-ing today. We’re all somewhat obs...
COHART“Why hasn’t someone built this yet?”
Time and time again, I get the same question from our investors after showing our product. “Why hasn’t someone built this yet?” I’ve answered it a thousand different ways without one succinct response. Today, my response fell flat and only captured a small fraction of what I wanted to convey, but I realized it is impossible to put the answer to this question into one sentence. The answer is more of a matrix. Next-gen behaviors are challenging the art market, but the stagnancy of the old-schoo...
COHARTFind your art world + become an art collector
We’re excited to announce the public launch of the Cohart community. We’ve been heads down, building this community for over two years. We’ve had the privilege of building with your feedback guiding us along the way. If you were early, you might remember our 1-1 user interviews, founders talks, clubhouse sessions, or curation experiments. On behalf of the team, we would like to thank all the community members who supported us from day one. After all these experiments, we’re buttoning everythi...
COHARTThe Perfect, Imperfect Internet
A case for authentic, creative expression in our digital worldA few months ago, I read Jay Drain Jr.s’ article about Crypto Wallets. He requested that anyone who was building a crypto wallet that “felt even remotely like using Tumblr” should contact him immediately. But what happened to Tumblr? Most of us forgot about it after the $3M Wordpress acquisition. It might have swept out of the mainstream apparatus, but the OG Tumblr concepts we love are renaissance-ing today. We’re all somewhat obs...
COHART“Why hasn’t someone built this yet?”
Time and time again, I get the same question from our investors after showing our product. “Why hasn’t someone built this yet?” I’ve answered it a thousand different ways without one succinct response. Today, my response fell flat and only captured a small fraction of what I wanted to convey, but I realized it is impossible to put the answer to this question into one sentence. The answer is more of a matrix. Next-gen behaviors are challenging the art market, but the stagnancy of the old-schoo...
COHARTFind your art world + become an art collector
We’re excited to announce the public launch of the Cohart community. We’ve been heads down, building this community for over two years. We’ve had the privilege of building with your feedback guiding us along the way. If you were early, you might remember our 1-1 user interviews, founders talks, clubhouse sessions, or curation experiments. On behalf of the team, we would like to thank all the community members who supported us from day one. After all these experiments, we’re buttoning everythi...
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We live in a world full of ideas. Once the internet was born, everyone’s ideas, creations, and communities became accessible via technology. As a result, we feel compelled to represent ourselves alongside our ideas. Now, we’re hyper-focused on building our identities in digital spaces.
There is no shortage of information in the digital landscape, so how can we curate the content we intake to tell our own story? At Cohart, we believe this is feasible through art discovery. By remixing what we know we love, we can better understand the art that represents our personalities and showcase this art to represent ourselves to the digital world.
Here’s how it’s done:
We’re re-envisioning how discovery works today under these core principles:
1. Start with things we know we love to offer a comfortable starting point
Many people talk about not having a “starting point” with their art discovery experience. What if we start with something pre-existing? Like the clothes you wear, the music you listen to, or the book you read on your last vacation. Let’s start by seeing what art aligns with your style and values.
2. Find art and artists based on your own values and vibes
Imagine being able to discover based on your vibe and values, as opposed tags that might not have any direct connection to you (i.e. “bold + feminism” vs “19th-century + modern art + by women”). It makes art discovery emotionally fueled, as opposed to hyper-intellectualized.
3. Discover together
Imagine an art playlist you can share with friends, or a moodboard you can collectively put together for your next apartment with your partner. We’re making discovery social to enable your creative identity to grow co-currently with your creative communities.
The more you discover and share your identity here, the more art you find. The more art you find here, the more you discover and share your identity. Our new discovery remix feature is coming out this fall (we’re currently teeing it up with the first set of artists).
We built a collaborative activity so everyone can share their creative identity with us (deadline to join: end of September 2022). Upon completion, we will be pair your selections with artworks, and send the results your way. Join the activity board here:
https://www.figma.com/file/evixhWn94uzOPuKfDLJnsI/Remix-Taste-Maker?node-id=0%3A1
We live in a world full of ideas. Once the internet was born, everyone’s ideas, creations, and communities became accessible via technology. As a result, we feel compelled to represent ourselves alongside our ideas. Now, we’re hyper-focused on building our identities in digital spaces.
There is no shortage of information in the digital landscape, so how can we curate the content we intake to tell our own story? At Cohart, we believe this is feasible through art discovery. By remixing what we know we love, we can better understand the art that represents our personalities and showcase this art to represent ourselves to the digital world.
Here’s how it’s done:
We’re re-envisioning how discovery works today under these core principles:
1. Start with things we know we love to offer a comfortable starting point
Many people talk about not having a “starting point” with their art discovery experience. What if we start with something pre-existing? Like the clothes you wear, the music you listen to, or the book you read on your last vacation. Let’s start by seeing what art aligns with your style and values.
2. Find art and artists based on your own values and vibes
Imagine being able to discover based on your vibe and values, as opposed tags that might not have any direct connection to you (i.e. “bold + feminism” vs “19th-century + modern art + by women”). It makes art discovery emotionally fueled, as opposed to hyper-intellectualized.
3. Discover together
Imagine an art playlist you can share with friends, or a moodboard you can collectively put together for your next apartment with your partner. We’re making discovery social to enable your creative identity to grow co-currently with your creative communities.
The more you discover and share your identity here, the more art you find. The more art you find here, the more you discover and share your identity. Our new discovery remix feature is coming out this fall (we’re currently teeing it up with the first set of artists).
We built a collaborative activity so everyone can share their creative identity with us (deadline to join: end of September 2022). Upon completion, we will be pair your selections with artworks, and send the results your way. Join the activity board here:
https://www.figma.com/file/evixhWn94uzOPuKfDLJnsI/Remix-Taste-Maker?node-id=0%3A1
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