What’s Happening: Why Minimalist Makeup Is Defining Summer 2025As summer temperatures soar, a full face of heavy makeup no longer feels practical or skin-friendly. In response, beauty enthusiasts across the globe are embracing minimalist makeup—a refined, breathable approach to beauty that prioritizes skin health, comfort, and a glowing, natural aesthetic. From beach towns in Goa to brunch spots in Vancouver, this trend is turning into a summer staple. But minimalist makeup isn’t just about w...