Live streaming has become a big focus of ours here at Coop Recs. It all starts with Coop's personal streams, which have been going out across Twitter, Twitch and Zora over the last few weeks.

We were joined by Lyrah on Wed night and Strawbry on Thursday night - both artists making their livestream debut playing tunes in real-time while engaging with the chat and giving away coins on Zora.

This ties into a wider initiative for us to be capturing and clipping as much video content as possible as it relates to our artists and building up their brands, shows and streaming.

It's no secret that we recently teamed up with Daniel Allan on his latest single "In The Middle" and we're proud to see more than 250,000 streams on Spotify since its release two weeks ago.

"In The Middle" marks a big next chapter for Coop Records - focusing on building out a traditional record label and finding ways to bring that ownership back onchain. It's the core focus of our next clipping campaign on clip.energy for tonight's show at the El Rey in LA.

Simply put - fans have a chance to share a $500 prize pool for taking videos at the show. They get $5 in USDC for every 1000 views one of their videos gets on Tiktok and a 2x bonus on earnings for using the official "In The Middle" sound.

We're looking to incentivize fandom by giving fans real money for actions that drive attention and value back to the song and see our clipping app as the best way to do so.

The leaves are changing here at Coop Recs - we're taking a hard look in the mirror and doing our best to meet artists where they're at and help them with the KPIs that matter most. We'll always be loyal to our onchain audience, but want to find tangible ways to bring new fans to this world without overwhelming them.

Let's see what happens!

Duke Boara - Something Real, Jayden Hills - God's Favorite, Felly - Red Wing, Montell2099 - ENDLESSLY, Montell2099 - PEACE OF MIND, TWOFACED - No Relaxin, Babsy. - 2 Much (with LAYNE)

Did you know you can earn songcoins for collecting? Start trading on cooprecords.xyz.

Join the club or subscribe to the FREE tier here.

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You're all caught up! See you next week.