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Since the launch of the Winds 2023 (hereinafter called “Sisters”), “sisters” have been placed on the List of Topics around the stage and on previous days. Despite the fact that the programme has entered the fourth quarter, Sister 4 still retains its IP life, with 10 days of cumulative broadcasts exceeding 900 million, and the “sisters” and the behind-the-shelter over the mangos have also moved towards a new “shelter two” round. This figure, which is based on 10 advertisers, has been nearly twice as high as the previous season, and has been added to the business of Ella, Luther, Liu Yun, Zhang, as a competing guest. In addition to the main programme, there are four additional slots, while at the same time, although it has just come to the second stage, a number of viewers have begun to look forward to the spin-offs of the MTP.

Volume of commercial advertising doubled

Previous seasons have been targeted and the expectations of the wave 4 audience have been repeated. Since the beginning of the year, micro-bolic search has been carried out around the list of beauty, stage performance, promotional results, and the four and 33 “sisters” have been repeated.

According to the light tower professional edition, Sister 4 has been showing a total of 900 million over 10 days from the top of 5 May, and 3 times with a full-fledged grid showing a daily market share.

New brands and cooperation have also been given by the “sisters” whose genocidality and subjectivity are increasing. According to the non-exhaustive statistics of the Beijing reporters, eight programme guests, including Ella, Luong, Liu Yun, Zhang and others, have made additional presentations.

From the first quarter to the present, the programmes of the “sisters” have often been able to influence the performance of mangos over the capital market, and their recruitment is of concern to the outside world. According to public information, the “sisters” series, the “sisters of the wind-breeding” in the first quarter of the polytechnics, opened up 13 branders and rose to over 40 collectors. After the first quarter of the year with over 5 billion grids, the second quarter of the programme started to harvest 15 branders, while by the first quarter of the third quarter, the cooperative branders were six, followed by a circle of 27 collectors.

The accumulation and spectacular base of the previous seasons have also been reflected in the number of commercial advertisements in the Sister Four. Official data show that the first wave of sister 4 collaborators has reached 10, including a single name, five partners, four industry designations, brands involving industries, including dairy products, nutrients, automobiles, food oil, etc. This figure is nearly twice as high as the previous season.

The Mango supramedia 2022 year shows that MBC 4 is a 2023 priority project. According to the media data of the advertising agent for the platform MangoTV, the sole quote for the Pope 4 is 500 million yuan, while the chief partner, the super-partner, the partner, is 300 million yuan renminbi, 200 million yuan renminbi and 100 million yuan renminbi respectively, and the industry is 50 million yuan renminbi. As a result, the first round of recruitment for the younger sister 4 was over $1 billion.

Depending on continuity

Throughout recent years, the polytechnic market has been gaining ground, while new programmes have tended to take a small proportion of the “Milnium-N” programme, including the “Sister Four”, which is increasingly competitive. Among them, in 2022 alone, Mengo supramediaries introduced the “Compensive N” programme in the third quarter of the third century of the wave of winds, the seventh quarter of the Grand Duval, the fourth quarter of the fourth quarter of the fourth quarter of the fourth quarter of the “The second quarter of the thorny throne”.

“Based on the spectacular and spectacular base of the previous period, the “Integrated N” programme is more generic and less risky than post-air uncertainties. But there will also be a decline in freshness, which will require the producers to continuously introduce new spots and to continue the heat of programmes.” The television commentator, Mr. Zhaovenbo, said.

With the broadcasting of the SI4, the four-story derivative series of the sixth dormitory, the Wind 2023 live training room, etc., continued to promote the heat of the 4th wave sister as a boost to the main programme.

At the same time, despite the fact that the programme has just gone through the second phase, discussions have been initiated among the audience on the “post-sales” format of the current season programme, “Sisters” after the “story out”.

“Sister’s s sister’s differences in the programme’s branding and, in general, in the selection of a show, not in the form of occasional imaging, but in the form of a synthesized team, active in derivatives.” The audience, Zhao, gave the floor. According to public information, the Syndrome 3 derivatives, which was broadcast in 2022, included the Seaside of the Star Agreement, in which the Seaside of the band harvested over 1.4 billion airstrips.

In the case of late planning, the Beijing press correspondents have not received a response as of the date of the release in connection with the traffic in mangos.

Zhaoven noted that derivatives are a “one fish-intensive” programming development model that allows for the development of the main programme IP to be more complete and to continue the overall programme heat with an independent, new content. However, the development of derivatives also needs to be seen as an independent project, in conjunction with the production and operation of permanualization, thereby putting greater market influence, leading to simultaneous growth in slogans and receipts with the main programmes.

Reporter of the Beijing Panel

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