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In 2017, drawn in by the aesthetics of a particularly small postcard business near the public square in the town of Adjuntas, Puerto Rico, I met Don Pablo J. Sanabria. That was the inspiration for the creation of my very first Photo Story.
Founded in 1958, La Casa de las Postales represents many firsts and lasts. For Don Pablo, it was his main source of livelihood for 63 years, as one of the oldest businesses in the town of Adjuntas.
The first encounter I had with Don Pablo and his store was one of the biggest influences for me to pursue the art of photography as a medium to tell stories. At that time, I was carrying what was also my first camera (a Nikon D3300) and my first 50mm lens. Also, jokingly, I could say that it was there where I witnessed the conceptualization of a “blockchain”. Don Pablo kept all his account records well-preserved in a collection of hundreds of notebooks, written by hand, evidencing every purchase and sale transaction since he started the business in the 1950s.
Don Pablo was born on December 2, 1923, and passed away on October 22, 2022, at the age of 98. La Casa de las Postales operated until the year 2021.
Now, why not make his story transcend towards what represents the new era of the digital world? Thus, we add another “first”...
The Original BlockChain Digital Collection, consisting of 10 photographs, can be acquired here:
https://foundation.app/collection/theoriginalblockchain
Although Don Pablo Sanabria has been captured in many photos taken with a cellphone, the collection we present to you is the ONLY high quality and conceptualized images that exist of him.
I’ve always wondered why someone so beloved among the people of his small town was not previously immortalized under the lens of a curious artist. It was up to me to be the first and last to do so.
I hope this Digital Collection will inspire you to find stories where they really matter, within your own life and the lives of those around you, and to appreciate the power of storytelling in creating connections, fostering empathy, and enriching our understanding of the world.
"I started selling postcards on the streets and in 1958 I rented the place I own now. I remember a couple who used to buy -separately- romantic postcards from me every week. I helped them choose the postcards without them knowing I was doing it for both of them. Later on, I prepared their wedding invitation postcards. Many people in Adjuntas have fallen in love and gotten married using my postcards”, said Don Pablo.
The last paragraph above was recounted by an independent writer for the page "Conociendo a Puerto Rico”.


You can email us directly at: cromanceweb3@gmail.com
Follow us on social media: Discord Instagram Facebook Youtube Twitter
Cromance's official website, focused on providing documentary production services: www.cromance.com
Collect this article and be rewarded with a special airdrop.
Acquire The Original Blockchain Collection here:
In 2017, drawn in by the aesthetics of a particularly small postcard business near the public square in the town of Adjuntas, Puerto Rico, I met Don Pablo J. Sanabria. That was the inspiration for the creation of my very first Photo Story.
Founded in 1958, La Casa de las Postales represents many firsts and lasts. For Don Pablo, it was his main source of livelihood for 63 years, as one of the oldest businesses in the town of Adjuntas.
The first encounter I had with Don Pablo and his store was one of the biggest influences for me to pursue the art of photography as a medium to tell stories. At that time, I was carrying what was also my first camera (a Nikon D3300) and my first 50mm lens. Also, jokingly, I could say that it was there where I witnessed the conceptualization of a “blockchain”. Don Pablo kept all his account records well-preserved in a collection of hundreds of notebooks, written by hand, evidencing every purchase and sale transaction since he started the business in the 1950s.
Don Pablo was born on December 2, 1923, and passed away on October 22, 2022, at the age of 98. La Casa de las Postales operated until the year 2021.
Now, why not make his story transcend towards what represents the new era of the digital world? Thus, we add another “first”...
The Original BlockChain Digital Collection, consisting of 10 photographs, can be acquired here:
https://foundation.app/collection/theoriginalblockchain
Although Don Pablo Sanabria has been captured in many photos taken with a cellphone, the collection we present to you is the ONLY high quality and conceptualized images that exist of him.
I’ve always wondered why someone so beloved among the people of his small town was not previously immortalized under the lens of a curious artist. It was up to me to be the first and last to do so.
I hope this Digital Collection will inspire you to find stories where they really matter, within your own life and the lives of those around you, and to appreciate the power of storytelling in creating connections, fostering empathy, and enriching our understanding of the world.
"I started selling postcards on the streets and in 1958 I rented the place I own now. I remember a couple who used to buy -separately- romantic postcards from me every week. I helped them choose the postcards without them knowing I was doing it for both of them. Later on, I prepared their wedding invitation postcards. Many people in Adjuntas have fallen in love and gotten married using my postcards”, said Don Pablo.
The last paragraph above was recounted by an independent writer for the page "Conociendo a Puerto Rico”.


You can email us directly at: cromanceweb3@gmail.com
Follow us on social media: Discord Instagram Facebook Youtube Twitter
Cromance's official website, focused on providing documentary production services: www.cromance.com
Collect this article and be rewarded with a special airdrop.
Acquire The Original Blockchain Collection here:
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