This fall, Crowdmuse and IDEO CoLab Ventures Creative Residency, in collaboration with Lens, launched the Cyberphysical Brand Concepts Contest. Throughout a three-month campaign, we explored themes around the adoption of 3D design, genAI, and digital tools to help creators design concepts of physical products to sell and showcase ideas without overproducing stock. These themes led us to experiment with a creator contest to explore our assumptions and use onchain tools for voting and social co...