Logo: The profile image must be unique and of sharp quality. You should use simple and memorable shapes and colors so that your project can be easily recognized.

Name: should be unique and not easily confused with existing projects.

Twitter Handle: you may want to register your Twitter handle before you announce the project to the public.

Description: people expect to find a short yet clear introduction or mission about your products.

Location and website: you can put your physical or ingenious virtual location, such as “Metaverse” on your homepage.

Background pictures: design a background image that reflects how you want your brand to be perceived.