WANTED
For crimes against clarity, coherence, and critical thinking.

Offense: Pretending hype is a go-to-market plan.

“We’re partnering with top KOLs to build awareness.”

Cool. And then what?

Messaging isn't a follower count. It’s not a retweet from someone with laser eyes. It’s not a Discord AMA. It’s not a Hail Mary giveaway with no follow-up sequence.

Here’s the thing:
💣 KOLs are an amplifier, not a foundation.
If the message sucks, louder isn’t better—it’s just riskier.

Messaging Crimes is a recurring series where we break down the mistakes that get founders rugged—by their own strategy.

Vol. 1: KOLs are not a strategy.
Vol. 2 coming soon: Utility Isn’t the Message Either.