Founders, we need to talk. Your latest changelog says “We’ve made some magical improvements.” Magical? This is the Messaging Crime nobody admits to: gaslighting the user.

Founders, we need to talk. Your latest changelog says “We’ve made some magical improvements.” Magical? This is the Messaging Crime nobody admits to: gaslighting the user.

Corporate messaging is dying. Narrative crimes are rising. If you want mindshare, you need to break something.

Corporate messaging is dying. Narrative crimes are rising. If you want mindshare, you need to break something.

"We're building a decentralized protocol..." Cool, but what does it DO? Stop hiding behind jargon. From the Messaging Crimes Kit.

"We're building a decentralized protocol..." Cool, but what does it DO? Stop hiding behind jargon. From the Messaging Crimes Kit.

Web3 bingo: “frictionless onboarding,” “multi-chain synergy,” “layer 12.” Still waiting for someone to put “clear message” on the board. Spoiler: clarity is the only square that wins you the game.

Web3 bingo: “frictionless onboarding,” “multi-chain synergy,” “layer 12.” Still waiting for someone to put “clear message” on the board. Spoiler: clarity is the only square that wins you the game.

Your tech is solid. Your roadmap is ambitious. Your Discord has... well, it has people in it. But when someone asks what you're building, you fumble. You mention the architecture before the problem. You say "decentralized" like it's a complete sentence. You pitch features to people who just want to know if this thing will make their life less annoying. You didn't build something bad. You just explained it like shit. And now? Confused users don't convert. They bounce.

Your tech is solid. Your roadmap is ambitious. Your Discord has... well, it has people in it. But when someone asks what you're building, you fumble. You mention the architecture before the problem. You say "decentralized" like it's a complete sentence. You pitch features to people who just want to know if this thing will make their life less annoying. You didn't build something bad. You just explained it like shit. And now? Confused users don't convert. They bounce.

Your algorithm isn’t mad at you. It’s just bored. If you keep feeding it beige content, it will keep serving you beige results. Make it human, make it sharp, make it something someone might actually share—and suddenly the algorithm perks up like it’s had espresso.

Your algorithm isn’t mad at you. It’s just bored. If you keep feeding it beige content, it will keep serving you beige results. Make it human, make it sharp, make it something someone might actually share—and suddenly the algorithm perks up like it’s had espresso.

Stop building shit nobody wants. Here's the L³ filter: 3 brutal questions before you waste $100k on your 'revolutionary' idea.

Stop building shit nobody wants. Here's the L³ filter: 3 brutal questions before you waste $100k on your 'revolutionary' idea.

Your story is a system, not a slogan. A slogan is a sticker you slap on top. A system is the architecture of meaning underneath your product. Get the system right, and the slogans write themselves.

Your story is a system, not a slogan. A slogan is a sticker you slap on top. A system is the architecture of meaning underneath your product. Get the system right, and the slogans write themselves.

What they are actually buying? Freedom. Speed. Control. Status. Peace of mind. You’re not selling a blockchain. You’re selling a better version of the person reading your landing page. The latest Messaging Crimes drop just hit Substack—and it’s calling out every founder who built a protocol and forgot the plot. 🕵‍♂️ Claude’s on the case. 🐾 Read it before you drop another thread about your L2. Read: The Invisible Narrative (Substack)

What they are actually buying? Freedom. Speed. Control. Status. Peace of mind. You’re not selling a blockchain. You’re selling a better version of the person reading your landing page. The latest Messaging Crimes drop just hit Substack—and it’s calling out every founder who built a protocol and forgot the plot. 🕵‍♂️ Claude’s on the case. 🐾 Read it before you drop another thread about your L2. Read: The Invisible Narrative (Substack)

Turns out soft launching your agency refresh, new lead magnet, side project, Instagram chaos brand, and a half-feral Substack doesn’t not cause mild brain damage. But clarity hits different when you’ve burned the old brand to the ground and started speaking in your real voice. The good news? The traction's real. The read receipts are creeping up. And the strategy is finally louder than the stress. If you’re seeing this, it means you’re part of the inner circle of chaotic smart people I secret...

Turns out soft launching your agency refresh, new lead magnet, side project, Instagram chaos brand, and a half-feral Substack doesn’t not cause mild brain damage. But clarity hits different when you’ve burned the old brand to the ground and started speaking in your real voice. The good news? The traction's real. The read receipts are creeping up. And the strategy is finally louder than the stress. If you’re seeing this, it means you’re part of the inner circle of chaotic smart people I secret...