Thank you for reading this piece. If you LOVE this article, you can send a tip to Cryptojeter.eth (my ETH address)! Follow me on Twitter @CryptoJeter and retweet this post! Feel free to shoot me a DM as I love meeting new folks!

https://twitter.com/CryptoJeter/status/1490052208565620742?s=20&t=Zx0Ie92PQrJVnfm8CuyQMg

Thank you for the support!

***Views are my own***

The fan experience is an ever-evolving challenge that professional sports leagues, teams, and athletes face. They have to consistently solve the question, “what do the fans want”? Fans watch sports because they are intrigued by not only the incredible talent that the athletes display on a nightly basis but also the storylines that make the action have meaning. The product of these exceptional performances are moments that we as sports fans never forget. However, these moments previously could only be relived from memories, or from viewing videos on YouTube. There was no way for a fan to Own the Moment.

Through the creation of NBA Top Shot, NFL All Day, and UFC collectibles, Dapper Labs allows fans to purchase a bit of sports history that can be relived, replayed, and shared with their communities. Dapper Labs has done this by creating non-fungible tokens (NFT) of sports fans’ favorite highlights. This gives the fans a new level of ownership not offered by any other form of sports collectible.

Recently, Dapper Labs announced a big partnership with Kevin Durant, superstar basketball player for the Brooklyn Nets, and the company’s NBA Top Shot product. See the awesome campaign below:

https://twitter.com/KDTrey5/status/1483787255781154816

The collaboration is integrated into the product as it is a special card pack that includes a free Kevin Durant moment. This move by Dapper Labs positions them to not only drive adoption from a widely supported sports culture in the crypto space and NFTs but also become the category leader for a long time.

The Dapper Labs product suite is something special, as it bridges a modern user interface with the nostalgia of a familiar trading card experience. More impressively, Dapper Labs created its own protocol, Flow, which allows the company to maintain product quality and handle the anticipated volumes of their community using the products. Flow was specifically designed for consumer applications, which is a differentiator from other protocols that were designed for other purposes. Today, many brands approach Dapper Labs to use its Flow blockchain to create immersive fan experiences like NBA Top Shot.

What’s next for Dapper Labs? I can envision more athlete partnerships with NBA Top Shot as the Kevin Durant partnership will spur more athlete interest to promote their brands, increase their streams, and also compete with their fellow athletes to see who can create the best moments. The second thing I can see happening is that other marketing activations or cross-brand partnerships will be formed to allow Dapper Lab’s NFT holders to have exclusive access and benefits as an owner. The third prediction I have is that athletes will want to have their NFTs distributed independently. Lamelo Ball has already produced an NFT collection as a proof of concept. In order to combat this, Dapper Labs may need to partner with the athletes independently so they can produce their own NFT collections on the Flow blockchain.

Ultimately, giving fans the opportunity to own moments only draws more investment into the careers of their favorite athletes. It also presents the opportunity for fans to own an appreciating asset. This is important as sports fans, particularly those who are culture shifters, will be able to gain value from pushing the popularity of these products. Dapper Labs is providing a way for sports fans to better engage with their favorite moments and have ownership of the highlights that inspire them.

https://twitter.com/CryptoJeter/status/1490052208565620742?s=20&t=Zx0Ie92PQrJVnfm8CuyQMg

Thank you for reading this piece. If you LOVE this article, you can send a tip to Cryptojeter.eth (my ETH address)! Follow me on Twitter @CryptoJeter and retweet this post! Feel free to shoot me a DM as I love meeting new folks!

Thank you for the support!

**

**

**

**

Thank you for reading this piece. If you LOVE this article, you can send a tip to Cryptojeter.eth (my ETH address)! Follow me on Twitter @CryptoJeter and retweet this post! Feel free to shoot me a DM as I love meeting new folks!

https://twitter.com/CryptoJeter/status/1490052208565620742?s=20&t=Zx0Ie92PQrJVnfm8CuyQMg

Thank you for the support!

***Views are my own***

The fan experience is an ever-evolving challenge that professional sports leagues, teams, and athletes face. They have to consistently solve the question, “what do the fans want”? Fans watch sports because they are intrigued by not only the incredible talent that the athletes display on a nightly basis but also the storylines that make the action have meaning. The product of these exceptional performances are moments that we as sports fans never forget. However, these moments previously could only be relived from memories, or from viewing videos on YouTube. There was no way for a fan to Own the Moment.

Through the creation of NBA Top Shot, NFL All Day, and UFC collectibles, Dapper Labs allows fans to purchase a bit of sports history that can be relived, replayed, and shared with their communities. Dapper Labs has done this by creating non-fungible tokens (NFT) of sports fans’ favorite highlights. This gives the fans a new level of ownership not offered by any other form of sports collectible.

Recently, Dapper Labs announced a big partnership with Kevin Durant, superstar basketball player for the Brooklyn Nets, and the company’s NBA Top Shot product. See the awesome campaign below:

https://twitter.com/KDTrey5/status/1483787255781154816

The collaboration is integrated into the product as it is a special card pack that includes a free Kevin Durant moment. This move by Dapper Labs positions them to not only drive adoption from a widely supported sports culture in the crypto space and NFTs but also become the category leader for a long time.

The Dapper Labs product suite is something special, as it bridges a modern user interface with the nostalgia of a familiar trading card experience. More impressively, Dapper Labs created its own protocol, Flow, which allows the company to maintain product quality and handle the anticipated volumes of their community using the products. Flow was specifically designed for consumer applications, which is a differentiator from other protocols that were designed for other purposes. Today, many brands approach Dapper Labs to use its Flow blockchain to create immersive fan experiences like NBA Top Shot.

What’s next for Dapper Labs? I can envision more athlete partnerships with NBA Top Shot as the Kevin Durant partnership will spur more athlete interest to promote their brands, increase their streams, and also compete with their fellow athletes to see who can create the best moments. The second thing I can see happening is that other marketing activations or cross-brand partnerships will be formed to allow Dapper Lab’s NFT holders to have exclusive access and benefits as an owner. The third prediction I have is that athletes will want to have their NFTs distributed independently. Lamelo Ball has already produced an NFT collection as a proof of concept. In order to combat this, Dapper Labs may need to partner with the athletes independently so they can produce their own NFT collections on the Flow blockchain.

Ultimately, giving fans the opportunity to own moments only draws more investment into the careers of their favorite athletes. It also presents the opportunity for fans to own an appreciating asset. This is important as sports fans, particularly those who are culture shifters, will be able to gain value from pushing the popularity of these products. Dapper Labs is providing a way for sports fans to better engage with their favorite moments and have ownership of the highlights that inspire them.

https://twitter.com/CryptoJeter/status/1490052208565620742?s=20&t=Zx0Ie92PQrJVnfm8CuyQMg

Thank you for reading this piece. If you LOVE this article, you can send a tip to Cryptojeter.eth (my ETH address)! Follow me on Twitter @CryptoJeter and retweet this post! Feel free to shoot me a DM as I love meeting new folks!

Thank you for the support!

**

**

**

**