We are a luxury athleisure brand seeking to reinvent fashion in web3 for minority-owned brands.
We are a luxury athleisure brand seeking to reinvent fashion in web3 for minority-owned brands.
Subscribe to Crystal White - W|by Crystal White
Subscribe to Crystal White - W|by Crystal White
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Hey Everyone!
My name is Crystal White and I am the Founder and Creative Director of W|by Crystal White - a luxury athleisure brand. Launched in 2020, W|by Crystal White began with a mission of creating a community of health-centric individuals with active lifestyles using fashion as our vehicle.
The goal with transforming W|by Crystal White into a Web3 FIRST brand is to allow our community to benefit from the growth of the brand they’re helping to build in a new way! By creating NFTs that provide utility in the form of special promotions, limited edition product drops, and experiences, we’re including our customers in our growth in a new and innovative way!
As a black-owned fashion brand, the stakes are already extremely high. Web3 technology is allowing us to grow alongside our customers, while also offering them an opportunity to grow in their own way. We ARE activewear reimagined and welcome you to come along for the ride.
Tune in for the next drop where you find out what Everyday Luxury means and how it could literally change the way you live.
Be well,
Crystal
Hey Everyone!
My name is Crystal White and I am the Founder and Creative Director of W|by Crystal White - a luxury athleisure brand. Launched in 2020, W|by Crystal White began with a mission of creating a community of health-centric individuals with active lifestyles using fashion as our vehicle.
The goal with transforming W|by Crystal White into a Web3 FIRST brand is to allow our community to benefit from the growth of the brand they’re helping to build in a new way! By creating NFTs that provide utility in the form of special promotions, limited edition product drops, and experiences, we’re including our customers in our growth in a new and innovative way!
As a black-owned fashion brand, the stakes are already extremely high. Web3 technology is allowing us to grow alongside our customers, while also offering them an opportunity to grow in their own way. We ARE activewear reimagined and welcome you to come along for the ride.
Tune in for the next drop where you find out what Everyday Luxury means and how it could literally change the way you live.
Be well,
Crystal
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