Where We’re At vs. Where We Are Going. In the world of the internet, things are always changing. Constantly, we see new trends, faces, ideas, software developments, and so on. In the past twenty years or so we have seen a variety of technological pushes toward the future. In 2007, it was Apple’s iPhone. In 2012 came NFC technology and tap-to-pay kiosks. Come 2017 we saw a glimpse at 5G networks. The reoccurring theme is that no matter how far we think we have come, we can always take it a step further. In 2022 we have seen some of the most monumental tech movements we have ever seen; the push for a decentralized web – Web3.
Web3 has taken the world by storm. Each and every day it seems as though we are learning more and more about the evolving industry surrounding Web3. Cryptocurrencies, non-fungible tokens, blockchain technology, virtual reality, and all surrounding technologies are a part of the much larger idea of Web3. What individuals fail to understand is what Web3 really is.
*Enter Web3. *Web3 is a decentralized (no hierarchy of power, every user is treated as an equal, no centralized power) next-gen form of the internet that is quickly being implemented in the world around us.
How Web3 Changes the Content Model (hyperlink)
As I see it, Web3 will be the greatest thing to happen to media marketing since the idea came to fruition. With an entirely new world of technology being offered to these companies, a variety of new avenues are also being offered. With brand new ways to advertise, locate your audience, obtain an audience, interact, and so on, the possibilities are seemingly endless. Aside from this, it is thought that Web3 will force companies and their marketing teams way outside of their comfort zone, creating a constantly evolving and changing space.
Web3 offers ample opportunity for influencers, entertainers, and online personalities to offer products to their customers. For instance, Marvel has recently released (and continues to release) virtual comic art that is being sold as an NFT. Before these products existed, or these NFTs existed, who knows if the market would have ever seen this art. If we did see this art regardless of the current climate of the internet, would Marvel be able to monetize it in any way, shape, or form like they can now?
This does indeed pose the question; how will Web3 shape the future of social media, and media marketing as a whole? Is it here to stay or is it simply an industry trend? How will companies adapt to this new internet era?