Creative brainstorming: the ritual of noise. Ideas volleyed, egos inflated, hours evaporated. I’ve been there—across from a Creative Director, their years louder than their thoughts. Seniority, not depth, takes the lead. The loudest wins, even if it says nothing. Then, LLMs. A collaborator with no ego, no hierarchy. It doesn’t interrupt. It doesn’t deflect. It listens, reflects, iterates. A dialogue—not a debate. No titles, no power plays, just output. The process shifts. Control returns to t...