impulse partnered with Groupshop last month to learn about how gen z is discovering and sharing new brands. we dropped $500 for a lucky winner + their bestie and received over 10k responses from our +300 weekly players. ultimately, we foundgen z’s friends are our real influencerstalking to our friends is easybecause they’re with us every step of the wayfor gen z, our friends are the real influencersfake images, fake reviews, and fake influencers ruined the gen z shopping experience, so social...