While the democratization of e-commerce infrastructure is making it easier than ever to create a new brand, it also gives consumers more choice than ever. Social media feeds and search result pages have become battlefields, intensifying with new privacy changes from Apple and Meta.It has never been more expensive for brands to acquire and retain customers. Acquisition costs skyrocketed by 60% over the last decade while customer lifetime value has stagnated.Loyalty programs are hugely importan...