Demether is a high yield savings app for stocks. We were founded on the principle that  everyone should have access to long term value-creating opportunities to grow their wealth. 

It’s part of a broader fundamental philosophy that people should be able to work for their satisfaction in an industry and role that interests and suits them. Unfortunately not all of these industries or roles make enough money for long term planning like retirement, sending your kids to college or even keeping up with sometimes rampant inflation.

So how do you bridge the gap? You diversify your income streams beyond your salary to make money. 

Not all of us are entrepreneurs and not all of us can lock up capital in property, a friend’s business or a long term deposit. 

Public stock market investment is the answer for anyone looking for:

Easy access to their funds with no significant lock ups
Investment in small increments
A broad selection of things to invest in 
An easy method of diversifying out of their employement industry 

Stocks offer a simple and easy way to do exactly that. 

It’s no surprise that there are over 750m individuals globally who actively invest in stocks either directly with their own brokerage account or indirectly through their pension scheme provider/employer. 

But the demand for single stock trading has ramped up dramatically as new generations have benefited from better understanding of companies, stocks and how the financial markets work through ‘finfluenzers’. 

I love the idea. Individuals who have gained qualifications, experience and/or deeply researched a space can present their unique or at least tried and tested methods to the public at no cost. 

This is influencing a whole generation of youths in emerging markets. We are positioning for exactly this wave as trillions of dollars in assets transition through inheritance from millennials to Gen Z and beyond in the coming decades.

Right now, there’s everything to play for. If you check out this chart below (source: HelloSafe), you’ll see that major countries like India and China have just 6-7% of their respective populations invested in stocks. 

We believe the sea change is upon us. 

We’re bringing the app and the tools to help people onboard with a real economic utility faster than ever. 

Like what you’ve read? Take a look at our app here: alpha.demether.io and learn more here: demether.io.

Tell us what you think! https://t.me/demetherdefi or via email: info@rtlabs.xyz.