The main hurdle I am personally experiencing is the fact that when you enter the space people tend to call WEB3, there are some onboarding issues that make it less attractive to start. WEB3 is not friendly to its users because its spaces and moving elements are in flux. It is very much like the wild Wild West in the time of the American Fronteer where cowboys are stacking their claims and where its inhabitants are creating new communities who, like in any new human interactive space, need to ...