One of the major players behind current — and therefore Web2 — IT technology is, of course, Microsoft and its Office Suite. Microsoft Office found its way into almost every business and every home since the late '90s. Excel rules finance, and Outlook rules email. These software were so functional that even hard-hitting critics and competitors had no choice but to use them. Nowadays, we can almost say the same thing for Google. Try as you may to cut yourself off from Google's products, but you will barely last a week.

Web3 doesn't have a Microsoft or Google equivalent. The most usable crypto wallets, such as MetaMask, that often serve as the portal into Web3 platforms have limited functionality. So far, interoperability is just a promise of some of the more ambitious projects.

Until now, most hyped crypto projects focused on Play-2-Earn games, minting NFTs of pixelated frogs, or monkeys with bling. Today, however, Web3 projects are building infrastructure that matters, making way for traditional companies to join the fray. Infrastructure can take blockchain past the hype because businesses that need services actually need usability and use cases that help them. Now, products can be as functional as Web2, but designed to incorporate the crypto ecosystem.

For example, a group of ex-AWS executives got together and built Mailchain, which simplifies messaging on Web3. It resembles and functions like a basic email setup, but in the background, it services crypto, recreating the abundant functionality from current IT tech in the Web3 space.