Lens Protocol is a Web3 social graph protocol and also an open source social network with good composability, owned by the community and developed on Polygon. The project is designed to empower creators to own the links between them and their community, forming a fully aggregateable social graph.

Because it is developed in the direction of modules, editing or adding features is quite easy on this project. Lens Protocol will make it easier to create social media using social graphs.

Elements that make up Lens Protocols

Lens protocol has 3 main components that make up this protocol, which I will take the image from the project to make it easier to summarize:

Roots: Will include minting of personal profiles, creation and collection of published publications such as comments, posts, all on-chain. Soils: Lens Protocol is a native Web3 platform, so at its core, the protocol is built with features to serve the Web3 community. Soak up the sun: Lens Protocol puts user interests at the center. Therefore, the rights of users to control and manage the content related to the decentralized social network will be owned and fully handled by them. From there, they can profit from their own content, social networks, data

How is Lens Protocol different from regular social networks? The problem that Lens Protocol is solving is the weaknesses in current Web2 social networks like Twitter or Facebook. Problems can include, for example:

Solve data centralization The fact that the user's data is obtained from centralized data sources. Your profile, friends, and content are locked to a specific network and owned by the network operator.

⇒ Lens Protocol solves this by letting each user manage their own social network openly.

⇒ Increase decentralization of data.

Mobility User data in the Web2 social network, because it is accessed from centralized data stations, is completely non-portable. With Lens Protocol, because users manage their own data, they can integrate them into applications/projects built on the Lens Protocol.

⇒ Users will not have to be afraid of losing information and data because of the policy of any individual platform.

Lens Protocol Highlights The ability to combine well and the "symbiotic" relationship to develop together Profiles, posts or even comments can be minted in the form of NFTs stored in the wallet so that users can customize them as they want and can take them anywhere on the Web3.

In addition, the core architecture of the project is a native Web3 project, so Lens Protocol is equipped with service features that combine and connect well with many applications.

Additionally, each application that uses Lens Protocol benefits the entire ecosystem, turning a zero-sum game into a highly collaborative game. That is, when applications connect to user data, the owners of that content (users) also benefit.

Not only that, applications will get more traffic as well as users. On the Lens Protocol side, they will have different projects verify the identity and content of any individual's profile (similar to cross-checking information) depending on the Mirrors feature of the protocol.

Since then, Lens Protocol's social graphs data source becomes even more reliable and will be increasingly used by other applications in the future.

Empower users to make money Users are free to profit from the content, intellectual property or relationships related to them. This ensures fairness for users when their efforts must be rewarded.

From there, they are also more motivated to create content and promote the social networking platform of Lens Protocol to grow richer.

This feature resembles a project called Solcial - but specializes in social media.

Concerned about environmental issues Mining profiles or posts as NFT will generate greenhouse gas emissions. And so, Lens protocol chose to develop on Polygon - an eco-friendly blockchain that uses Proof-of-Stake consensus mechanism, since there is no mining like Bitcoin or Ethereum.

Therefore, minting profiles as NFT will not have an adverse effect on the environment.

Lens Protocol provides social graphs so that apps can connect to it In addition to the above outstanding features, Lens Protocol can also be combined with projects, (the closest is the demo board of the Spotify music project I have pictured below). And so it creates a symbiotic and growing relationship between the provider of social graphs such as Lens Protocol and the applications that want to build on or in conjunction with the Lens Protocol.