One would think that catching the attention of every person involved in a multi-billion dollar industry overnight is impossible – unless you’re two billionaires fighting a group of Web3 bandits on Twitter, or the now famous $SOS token. In just 72 hours, over the course of the Christmas weekend, those behind the $SOS token were able to wage one of the most successful marketing campaigns in the history of the internet and will be recognized as an important case of Web3 - whether you believe in ...