Team Spotlight: Todd Young, Co-Founder & COO

Todd Young is co-founder and COO of Gamestar+. The world’s first truly interactive streaming platform for board games that combines the social experience of game night, the convenience of Netflix, and the magic of Hollywood.

Gamestar+ is entering the streaming market as an entirely new category of streaming social games on demand (SGOD). Todd’s pedigree is perfectly suited for Gamestar+. He has over a decade of global marketing and product development experience and has closed deals with over three dozen Fortune 500 companies. He also brings his skill in venture building and financing to the table.

Todd is a certified behavioral design specialist. A skill he says he uses to improve how users interact with content, products, and brands. He has a passion for growing businesses and has closed multiple partnerships with Verizon, Coca-Cola, Walmart, Microsoft, Starbucks, HBO, Disney, and many more. Why board games? While the demand for games continues to grow, there hasn’t been a move to streaming yet. Gamestar+ will disrupt this $16B industry. And more personally, Todd admits his family has diverse tastes and interests, but playing board games is what always brings the family together.

Todd has an extensive background in startups, product development, fundraising, business leadership and marketing. He spent over a decade trailblazing more thoughtful and human-centric approaches to marketing, with expertise in both Gamification (adding game-like elements to campaigns and creative to increase engagement) and Behavior Design (building products and content expressly crafted to facilitate desired behaviors through the psychology of a user’s motivation and ability).

Beginning in 2014, Todd was the Co-Founder and Creative Director of Fiero, a digital agency specializing in both Gamification and Behavior Design. In just two years, Fiero landed accounts like Disney, Verizon, Sony, Virgin, Technicolor and Macy’s. In 2016, he sold Fiero to a national agency and began the next chapter of his career.

As the Director of Venture Strategy for The Refinery, an organization dedicated to supporting and optimizing purely disruptive ventures. Between 2017 and 2019, he worked for Sony Pictures in marketing, branding, and business development. While at Sony, he brought PlayShow to life, an Emmy award-winning interactive TV product that brought Jeopardy! to mobile phones. Additionally, he led corporate partnerships between the studio and major organizations like Apple, Amazon, Google and more.

Todd understands OTT media and builds digital platforms. In addition, his expertise in customer acquisition, content monetization, IP licensing, and UX design creates the right pedigree to lead Gamestar+. With all of this, it’s easy to see why Todd has piqued interest from investors and partners alike.

As COO of Gamestar+, Todd has brought together best-in-class partners from IP licensors, celebrity talent, investors, and created a first-class advisory board.

“I am so passionate about this. I want to see it turn the corner from being an idea that everybody loves into something that is in everybody’s home as a primary component for good times for family and friends everywhere.” — Todd Young, COO

Gamestar+ games consist of an already powerful IP. These are memorable game titles like Family Feud, Jeopardy!, and Scene It?. Add to this the magic of Gamestar’s interactive platform where show hosts like Steve Harvey, bring the Hollywood factor of the game right into the players’ living room. The Gamestar+ experience will truly bring friends and family together.

Gamestar+, the “Netflix for Game Night,” is the next-generation streaming app that combines an innovative Play to Earn blockchain architecture to deliver unique social gaming content through TV, mobile, and connected devices. Industry experts from Sony Pictures, Imagination Entertainment, Disney, and HBO form the executive suite. And advisors from Hasbro, CNN, Jeopardy, and Shark Tank are already on board. In addition, Gamestar+ has secured globally recognized IP rights with titles such as Family Feud, Jeopardy, Wheel of Fortune, Scene It? and more.

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