What does immersion even mean? Is it a feeling of interconnectedness? The removal of boundaries? A blur between states (eg. phygital)? It is rather, a spectrum of how connected an individual is with a separate medium. Passive-interaction-media (movies, shows etc.) can be immersive if you connect to an aspect of it (the storyline, the soundtrack, the actors etc.). Arguably, actively-interactive-media has an easier time being immersive, because there are more conscious processes at play here. B...