Digital-First Approach: Gen Z is the first generation to grow up entirely in the digital age. They are highly tech-savvy and spend a significant amount of time online, especially on social media platforms, apps, and streaming services. A strong online presence and engaging digital content are crucial for reaching this audience.Authenticity and Individuality: Gen Z values authenticity and individual expression. They are more likely to be drawn to brands that promote diversity, inclusivity, and...