But the major benefit for web3 brands was having a way to contact their biggest fans, either onchain or by email. Not to mention showing up in their collectors wallets.
Optimism grew their newsletter by 334,650 with their Subscribe to Mint campaign.
Coinbase bootstrapped the launch of their Layer 2 blockchain, Base, by dropping a commemorative NFT.
Linea dropped a commemorative NFT to celebrate the growth of L2 networks, which saw 131,878 people minting the NFT and subscribing to their publication.
https://dev.mirror.xyz/unYe1NE7GIS7vahvFTRdhjrHKlaS6YYuuttrR6TpMHE
https://dev.mirror.xyz/unYe1NE7GIS7vahvFTRdhjrHKlaS6YYuuttrR6TpMHE
Most recently, Mirror added rewards for minting or collecting Writing NFTs. Now, Mirror’s mint fees are split between creators who publish free Writing NFTs, the first collector of a Writing NFT, and people who refer Writing NFTs they’ve collected to other collectors.
Collector reward
Collect to show appreciation for a post. Collect to tip the creator. Collect to keep track of interesting ideas you read online. And now, earn a reward for yourself and for the creator via your collection activity.