Remember mobile-first? Well, if you're creating a new (web3) group or project, start with Discord first.
Discord can replace your support and FAQ. Sorry Zendesk. You will get actual questions asked frequently. Your community will help you answer them. You question-asking members will get instant answers. You will not be able to not engage with your users. You can give things that aren't your top priority space so that those who want to talk about them can, without hijacking the main conversation; examples: price-speculation, token, or gm channel.
You will not need email. See above.
Your web site can be dead simple, or non-existent (i.e. Twitter bio with link to Discord only). It merely needs a link to Discord and a button to connect wallet if you have launched an app. The app interface is another post, but blockchain-as-backend means you can use the request > approve > confirm flow using standard calls and APIs for MetaMask or Ethereum.
And a name, your project needs a name. Before you register Discord.
Share your plans with your community, listen, iterate, experiment, find PMF. Then, token.[1] Reward your early community, then keep rewarding your community. Better yet, token gives ownership to early community, and ideally actual power on real issues. Then later, depending on your product, monetization.
Also, no more sign-in or password reset flow. There's a public address, let the wallet handle the interaction. UI does matter - give accurate, quick feedback about transactions and statuses and pricing and fees - but design in the traditional sense does not. In some sense, the worse the better.[2] Just think of it as a draft of the birthday card your four-year-old made for you during recess. Finally, product market fit, creating real value for the community, is paramount.
Also, no demos or screenshots, just functionality with wallet. Done. We know how to use a wallet.
Finally, if you want to add more, Gitbooks docs. Table of contents on the left, paper-like readability and accuracy trumps flashy design or matching your brand colors. Again, content is king; we know what docs look like so we can focus on the content in the docs.
Lastly, all your code to run everything? Open source. Link to it. Then, less things get out of date, because looking at (literal) source. Let people help you find bugs, and gain confidence, and see you are responsive. Your proof of work / resume is being responsive to Discord questions and Github issues & pull requests. And soon, please let's move to Radicle and away from the centralized Microsoft with email log in.
Did I mention no email? Announcements or updates go in #-announcements. Duh.
The end.
Disagree, what did I miss?
So the stack:
discord community
twitter/website points to discord
governance token for community to vote on Snapshot[2]
wallet is sign in
[1] Or other financial ability, NFT, partnering with someone like like Tribe or Ohm, etc.
[2] see metacartel ventures, dune analytics
[3] Somebody please do a fork with a "not voted yet" filter
davidh.eth
krel.eth