Familiar differentiation
The paradigm of building software using AI (via e.g. Cursor or v0) and standardized design systems (like shadcn) has streamlined the product development process, making it easier than ever to create apps quickly. I love this, but I’ve noticed it comes at (least for now) a cost. When every app is built on the same foundations and models, the result is a smörgåsbord of experiences that lack personality, originality, and edge. Modern apps, websites, and brands are starting to look like digital d...
Shower-thought principles for designing in web3
So as I'm currently sitting on my flight home from ETH Bogotá, I figured it would be fun to write something. Flesh out some thoughts that crossed my mind this past week. No giga-brain insights, but rather some guiding principles for designing in web3. Hopefully someone out there will enjoy it. Time to hit that publish button.Draft faster, improve fasterDesigning products in web3 means designing products that haven't been done before. We're collectively trying things out, explor...
Familiar differentiation
The paradigm of building software using AI (via e.g. Cursor or v0) and standardized design systems (like shadcn) has streamlined the product development process, making it easier than ever to create apps quickly. I love this, but I’ve noticed it comes at (least for now) a cost. When every app is built on the same foundations and models, the result is a smörgåsbord of experiences that lack personality, originality, and edge. Modern apps, websites, and brands are starting to look like digital d...
Shower-thought principles for designing in web3
So as I'm currently sitting on my flight home from ETH Bogotá, I figured it would be fun to write something. Flesh out some thoughts that crossed my mind this past week. No giga-brain insights, but rather some guiding principles for designing in web3. Hopefully someone out there will enjoy it. Time to hit that publish button.Draft faster, improve fasterDesigning products in web3 means designing products that haven't been done before. We're collectively trying things out, explor...
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Instead of rushing into clarity, learn to move through the unknown. Use your instincts, gut feeling, and sense for what sparks joy as the guide.
In our dAtA-dRivEn world, validation feels like progress. But new ideas rarely fit old metrics. Don’t force product-market fit before your idea has grown its own wings. The greatest products in history would’ve been killed by early feedback. Trust your instincts first.
Mid-journey, it’s easy to let external forces nudge you into producing, compromising, and proving things too soon.
Distractions, à la the ‘next shiny object’ kind, can pull your focus before things even take root, dragging you toward immediate answers when you should be diving deeper into the unknown.
Uncertainty isn't just a phase in the beginning—it's a constant loop. Iteration compounds; simple moves start to {conn|inters}ect in ways you couldn’t predict.
Every step forward is progress. Every dead-end, a teacher. Embrace the unknown. Breakthroughs always arrive unannounced <3
What will feel so clear, obvious, and natural in the end to everyone else started off as a fuzzy mess only you could see.

Instead of rushing into clarity, learn to move through the unknown. Use your instincts, gut feeling, and sense for what sparks joy as the guide.
In our dAtA-dRivEn world, validation feels like progress. But new ideas rarely fit old metrics. Don’t force product-market fit before your idea has grown its own wings. The greatest products in history would’ve been killed by early feedback. Trust your instincts first.
Mid-journey, it’s easy to let external forces nudge you into producing, compromising, and proving things too soon.
Distractions, à la the ‘next shiny object’ kind, can pull your focus before things even take root, dragging you toward immediate answers when you should be diving deeper into the unknown.
Uncertainty isn't just a phase in the beginning—it's a constant loop. Iteration compounds; simple moves start to {conn|inters}ect in ways you couldn’t predict.
Every step forward is progress. Every dead-end, a teacher. Embrace the unknown. Breakthroughs always arrive unannounced <3
What will feel so clear, obvious, and natural in the end to everyone else started off as a fuzzy mess only you could see.
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