Why this matters

Sure, Web3 happens online but the magic hits different when it happens in person. From local meetups in Paris butcher shops to global summits in the mountains of Colombia, these IRL touchpoints are where trust is built, ideas are sparked, and communities actually feel like communities. And as budgets tighten and expectations grow, creating experiences that hit the mark culturally, logistically, and emotionally has never been more important.

Over the past few months, I’ve spoken with 15 organizers from across the ecosystem — founders, marketers and community leads who’ve built everything from pizza fuelled side-events to high-end metaverse brand activations. What started as user research spiralled into a rich collection of stories, reflections, and advice so here it is...

What we’ll cover in Event Alpha

This series breaks down what I learned into six themed posts. You’ll get practical advice, stories, and some opinions on the future of events from across the stack — whether you’re throwing your first meetup or running a global conference, I hope this is a helpful and interesting read.

Hosting Globally, Feeling Locally (now published)
How to adapt your event across cultures, cities, and languages — from local food and venues to inclusive formats.
Sponsor, Partner, or Throw Your Own?
What success looks like for each approach, and how to make the right call depending on goals, audience, and constraints.
Tools to Turn RSVP Into Attendance
The tech stack, platforms, and little hacks that help predict and improve turnout.
How to Turn Small Talk Into Something That Sticks
Everyone wants people to connect at their events, but it doesn’t happen by accident. Here’s how the best organizers set the stage.
Measuring What Matters — From Vibes to Value
How teams are defining success, unlocking budget, and showing impact (without killing the spirit).
The Future of Web3 Events — From Playbook to Predictions
Final takeaways from community to brand led events and bold predictions from those shaping what’s next.

Who’s involved

Finally to give you a flavour of what’s to come, here’s a snapshot of the 15 brilliant people behind this series. We’ve drawn from a diverse mix of organizers with a fairly even split across founders, marketing and community specialists. They represent networks, professional and educational communities, culture brands, and the tools that power Web3 event infrastructure. The range of events we discussed spans over 10 different formats, from brand activations and hackathons to community dinners and live streams.

Swipe or scroll through all 15 profiles below

Social Profile Templates - Event Alpha

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Final blog post thoughts

A big thank you to POAP for supporting this work and giving me the space to explore and document these stories. Their backing made this deep dive possible.What started as a discovery sprint turned into something more layered — a snapshot of what matters most in Web3 events right now, and what we’re still figuring out. The result is part playbook, part travel diary, and part group chat with the people shaping how we gather onchain.

If you’ve ever hosted, sponsored, or even just RSVP’d to an event in crypto — this series is for you. Let's dive in --> first post has dropped here