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May 23

Legitimacy Lost

By Li Jin and Katie Parrot When historians write the story of the rise of the Creator Economy, there are two moments, ten years apart, that are guaranteed to appear. The first, in Spring 2007, is when YouTube started sharing advertising revenue with creators—a decision that arguably laid the foundation for the “Creator Economy” as we know it today. The second, in Spring 2017, is when the cracks in that foundation became impossible to ignore, and questions about the legitimacy of the platform ...

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