These are some applications, startups and protocols that have the most potential and that are closely aligned with web3's mission of decentralization and redistribution of value.

Mirror: You could say that Mirror is the web3 alternative to Medium. A web3 protocol oriented to blogging. In the case of Medium, it is not so much the percentage that remains of the creators, so I am not going to bar them as much, but even so, it owns all the content, controls the exposure algorithms, and does not let the creators monetize themselves from other ways. It explicitly prohibits any link and is free to block anyone who does not follow "its policies", as it did in 2018.

Mirror proposes a native web3 alternative where creators can monetize in various ways they can think of. It allows, for example, to create NFT of the articles so that they can sell them or do a crowd-founding prior to writing so that fans can finance content. Also, the content is ours, not mirror's, and they use decentralized servers like Arweave (which I'll talk about later) so that the information is eternal.

Lens Protocol: This project is focused on identity, data portability and the social. They created the social layer 0 that allows developers to invent applications that run on this blockchain/protocol and that, for example, we can switch between applications while maintaining full control of our preferences, privacy, and our connections (friends). The next Twitter, Instagram or Facebook will be built on Lens, but unlike current business models, they will not be able to exploit our information for advertising or invent vicious algorithms to keep us looking at the screen.

I talk more about Lens in my other note on identity.

BAT: Basic Attention Token is an initiative of the Brave browser that was invented by Brendan Eich who is none other than the inventor of JavaScript, Mozilla and Firefox. Brave is a browser that blocks all third-party cookies (Google Ads, etc.) that spy on our behavior in order to offer us invasive advertising. By blocking all tracheas we become invisible to corporations that want to exploit our information, and on top of that browsing is faster because you don't have to load all the JavaScript for these cookies.

But in order not to leave advertisers out, Brave offers incentives in the BAT token for those who wish to receive advertising voluntarily, let's say. So you browse, you are aware that you are giving information to advertisers and in exchange for that, you receive advertising. A win-win, or at least a fairer, logical and less extractive way. At least we get something.

OpenSea: OpenSea is the leading marketplace for NFT exchanges. It is the easiest to understand what it is for because it is as if it were an Amazon or MercadoLibre, something that already exists, but unlike web2 marketplaces, OpenSea publishes the content of our wallets, it does not own our information. We can choose to publish them on OpenSea or quickly go to a competitor. It is as if we had an NFT of our MercadoLibre publications and we could change the platform whenever we wanted.

Given the portability of the data, OpenSea is open source, since it does not gain anything by not being open source, on the contrary, it is a competitive advantage to be open source in crypto rather than not. If you are open source and open, others can join you, allowing you to maintain your leadership position. OpenSea charges 2.5% also because it is what the market allows, otherwise a competitor that charges less can easily appear.

Arweave: It is a network similar to IPFS+Filecoin, but under this system eternal storage is guaranteed. Due to the logic of this blockchain, the miners who receive the $AR (Arweave) token must be able to demonstrate access to random content/file at all times in order to validate new transactions. This forces the miners to continue to keep copies of the old files because otherwise they cannot continue mining.

I talk more about decentralized storage in this note

ENS: Ethereum Name Service is like a router from blockchain addresses (wallets) to names in text format, with .eth at the end. The project lets you register a domain, like a .com, but an .eth, and assign the wallet to which it corresponds. More similar to how an alias works, but this alias is yours and you can assign the wallet you need to it.

ENS is also an open-source protocol and is run entirely by the ENS DAO where every change or improvement is voted on. The domains have an annual cost, but they do this so that no one abuses the system and that those who use it have the opportunity to use them. Also everything generated is donated to charity, so ENS is a non-profit organization.

Metamask:

These are some applications, startups and protocols that have the most potential and that are closely aligned with web3's mission of decentralization and redistribution of value.

Mirror: You could say that Mirror is the web3 alternative to Medium. A web3 protocol oriented to blogging. In the case of Medium, it is not so much the percentage that remains of the creators, so I am not going to bar them as much, but even so, it owns all the content, controls the exposure algorithms, and does not let the creators monetize themselves from other ways. It explicitly prohibits any link and is free to block anyone who does not follow "its policies", as it did in 2018.

Mirror proposes a native web3 alternative where creators can monetize in various ways they can think of. It allows, for example, to create NFT of the articles so that they can sell them or do a crowd-founding prior to writing so that fans can finance content. Also, the content is ours, not mirror's, and they use decentralized servers like Arweave (which I'll talk about later) so that the information is eternal.

Lens Protocol: This project is focused on identity, data portability and the social. They created the social layer 0 that allows developers to invent applications that run on this blockchain/protocol and that, for example, we can switch between applications while maintaining full control of our preferences, privacy, and our connections (friends). The next Twitter, Instagram or Facebook will be built on Lens, but unlike current business models, they will not be able to exploit our information for advertising or invent vicious algorithms to keep us looking at the screen.

I talk more about Lens in my other note on identity.

BAT: Basic Attention Token is an initiative of the Brave browser that was invented by Brendan Eich who is none other than the inventor of JavaScript, Mozilla and Firefox. Brave is a browser that blocks all third-party cookies (Google Ads, etc.) that spy on our behavior in order to offer us invasive advertising. By blocking all tracheas we become invisible to corporations that want to exploit our information, and on top of that browsing is faster because you don't have to load all the JavaScript for these cookies.

But in order not to leave advertisers out, Brave offers incentives in the BAT token for those who wish to receive advertising voluntarily, let's say. So you browse, you are aware that you are giving information to advertisers and in exchange for that, you receive advertising. A win-win, or at least a fairer, logical and less extractive way. At least we get something.

OpenSea: OpenSea is the leading marketplace for NFT exchanges. It is the easiest to understand what it is for because it is as if it were an Amazon or MercadoLibre, something that already exists, but unlike web2 marketplaces, OpenSea publishes the content of our wallets, it does not own our information. We can choose to publish them on OpenSea or quickly go to a competitor. It is as if we had an NFT of our MercadoLibre publications and we could change the platform whenever we wanted.

Given the portability of the data, OpenSea is open source, since it does not gain anything by not being open source, on the contrary, it is a competitive advantage to be open source in crypto rather than not. If you are open source and open, others can join you, allowing you to maintain your leadership position. OpenSea charges 2.5% also because it is what the market allows, otherwise a competitor that charges less can easily appear.

Arweave: It is a network similar to IPFS+Filecoin, but under this system eternal storage is guaranteed. Due to the logic of this blockchain, the miners who receive the $AR (Arweave) token must be able to demonstrate access to random content/file at all times in order to validate new transactions. This forces the miners to continue to keep copies of the old files because otherwise they cannot continue mining.

I talk more about decentralized storage in this note

ENS: Ethereum Name Service is like a router from blockchain addresses (wallets) to names in text format, with .eth at the end. The project lets you register a domain, like a .com, but an .eth, and assign the wallet to which it corresponds. More similar to how an alias works, but this alias is yours and you can assign the wallet you need to it.

ENS is also an open-source protocol and is run entirely by the ENS DAO where every change or improvement is voted on. The domains have an annual cost, but they do this so that no one abuses the system and that those who use it have the opportunity to use them. Also everything generated is donated to charity, so ENS is a non-profit organization.

Metamask: