Pepe’s comeback is tied not to a green frog but to the market forces that memecoins uniquely use: narrative speed, social coordination, and easy speculation. What began as a niche internet joke has shown again that cultural momentum can lead to real on-chain activity, price movement, and ecosystem experiments. This piece explains why Pepe matters today, how it attracts investment, and what its rebound teaches builders and observers. The simplest explanation is storytelling. Memecoins rise and...