Metaverse marketing is the concept of any and all avenues of marketing possible in an ongoing, persistent, interoperable web experience that holds true to the idea of what a Metaverse should be.
You can read more about what a Metaverse should be here. Now that the shameless self promotion is out of the way, let’s jump in!
Marketing as it stands will not change at its core in terms of how strategy and ideation are done. What will change is that the targeting and delivery possibilities will be infinitely more complex and numerous.
Engagement tracking based on facial features will enable new advertising audiences. Metaverse marketing campaigns are enabled with point of contact tracking that surpasses all current tracking types. Branding will take place across the entire Metaverse. And the customer sales funnel processes will be able to become so much better than they operate as now.
While the above may sound like a hellish existence for someone that already hates Facebook Ads, lets think of it another way.
The only businesses that will become sustainable in the Metaverse will be those that deserve it. Gone will be the days of companies plastering awful ads on any surface they can get their hands on, people just won’t go for it.
The only Metaverse marketing that will work at all is marketing that stems from good brands. And along with that, those brands will need complex strategies and products that the consumer actually wants.
The Metaverse and how marketing is done there defines it as a place where more in-depth data points are collected, but anonymously. Along with that, only high quality marketing will prove to be sustainable for companies.
This will lead to a quality experience for consumers in ways they never have had without Web3 interaction.
Making sure that your content is able to be found in the Metaverse is as much of an art as SEO is now.
Involving yourself as a big name in a world, community, or platform that lines up with your target market is vital to visibility. Remember, this is an open world that is built on community.
But what about pushing your company to the front of the line right now and in the real world? The best ways to get started are content, brand naming, and community involvement.
AR/VR is also a great current technology to ensure your company has a strategy for. AR for product evaluation, VR for relevant experiences you want to show your customer.
The visual experience of your brand is vital.
Social media, and just socialization in general, is absolutely key in the Metaverse. It is a realm of worlds and communities. Finding your place in it is as much a part of Metaverse marketing as it is feeling out where you yourself end up in the whole mix.
In my opinion, grab a headset and jump into things!
VRChat, Facebook Horizons, any multiplayer game, I’m sure you’ll see what social media in the Metaverse really is. Hint hint, the whole thing is like a social media platform.
A painful but valid question, I’ll let it slide. Yes, Head of Metaverse, Metaverse Director, VP of Metaverse, it’s all real, go do a quick search on LinkedIn.
The goal of these roles is to not only know all about the Metaverse, but to prepare their brand as a whole how to enter this next stage of the internet.
No, legislation is catching up quicker and quicker to the social media age. The Metaverse will not only regulated by laws, but also by the community of users.
The Metaverse draws in some of the best and brightest. In other words, those bright folks ensure companies don’t go without uncovering what data is collected and how it is stored.
As of now, there really isn’t anything to do except jump into the community. Above all, look for new startups and companies entering the space that are relevant to commerce and marketing.
Outside of that, I’d say just stay generally informed of the types of experiences the Metaverse will enable. We are all along for the ride at this point.