Fernando Fierro

You wake up, grab your phone, and within 30 seconds you've seen someone get rich from an exotic openclaw use case. The explosion of AI adoption inundated my feed with so many cool apps and use cases that I've got to admit I felt exhausted trying to keep up with everything.

Your friends' posts disappeared because social media feeds prioritize drama over connection. Many of us have noticed a shift in what we see online thanks to The Agorithm The Algorithm now dictates our feeds and it has profound effects on our friendships, well-being, and work. As a marketer, I sometimes feel like a drug dealer because my job is to give people their dopamine fix to keep them glued to their screens. And oftentimes, I have to put myself in users’ shoes every day to see how the al...

Someone just said that to me for the first time. Was it really luck that got me into the game of crypto marketing, or was there something more at play?

I’ve worked in crypto long enough to notice something strange: the longer you stay in this industry, the easier it is to lose perspective on what good marketing actually looks like. Everyone’s trapped in the same echo chamber. We celebrate mediocrity, mistake noise for traction, and call ourselves “experts” because we can farm likes on X. This isn’t a personal attack. I’ve been guilty of it too. But if you want to be a real digital marketer, you need to break out of these delusions. Let’s go ...