Fernando Fierro

I’ve worked in crypto long enough to notice something strange: the longer you stay in this industry, the easier it is to lose perspective on what good marketing actually looks like. Everyone’s trapped in the same echo chamber. We celebrate mediocrity, mistake noise for traction, and call ourselves “experts” because we can farm likes on X. This isn’t a personal attack. I’ve been guilty of it too. But if you want to be a real digital marketer, you need to break out of these delusions. Let’s go ...