In the rapidly-evolving Web3 ecosystem, airdrops have emerged as a popular marketing strategy for teams to promote their projects, incentivize early contributors, and acquire new users. Airdrops also offer users an opportunity to obtain free cryptocurrency assets. However, executing a successfu...

In the rapidly-evolving Web3 ecosystem, airdrops have emerged as a popular marketing strategy for teams to promote their projects, incentivize early contributors, and acquire new users. Airdrops also offer users an opportunity to obtain free cryptocurrency assets. However, executing a successfu...

Author: daniel@footprint.network In GameFi, doing a good airdrop is one of the hardest things to get right. While airdrops have been a hot topic this year with campaigns from Arbitrum and Blur, the profitability of airdrops has created a bot problem, where airdrop farmers use multiple accounts...

Author: daniel@footprint.network In GameFi, doing a good airdrop is one of the hardest things to get right. While airdrops have been a hot topic this year with campaigns from Arbitrum and Blur, the profitability of airdrops has created a bot problem, where airdrop farmers use multiple accounts...

Date: April, 2023 Data infrastructure platform and analytics tool Footprint Analytics has expanded its capabilities, becoming the go-to platform for Web3 companies to make data-driven decisions. With Web3 companies relying on multiple providers to understand their users’ combined off-chain an...

Date: April, 2023 Data infrastructure platform and analytics tool Footprint Analytics has expanded its capabilities, becoming the go-to platform for Web3 companies to make data-driven decisions. With Web3 companies relying on multiple providers to understand their users’ combined off-chain an...

Web3 is expanding rapidly and projects are experiencing customer acquisition growth. Currently, projects typically measure user growth data by active users, which refers to the number of wallets that interact with contracts. However, it is evident that active wallets are not the most core users...

Web3 is expanding rapidly and projects are experiencing customer acquisition growth. Currently, projects typically measure user growth data by active users, which refers to the number of wallets that interact with contracts. However, it is evident that active wallets are not the most core users...

Key Takeaways Key operational metrics of Web3 Games include active users, retention rates, and payment-related data. Non-genuine players can disrupt the game’s balance and economic stability. This article takes Era7 as an example, introduced the method of identifying non-genuine players, and f...

Key Takeaways Key operational metrics of Web3 Games include active users, retention rates, and payment-related data. Non-genuine players can disrupt the game’s balance and economic stability. This article takes Era7 as an example, introduced the method of identifying non-genuine players, and f...

Data related to blockchain projects is often too fragmented to be used effectively by marketing teams. To put it another way, information is stored across various platforms, databases, and applications, which makes integrating Web2 and Web3 data challenging. For example, Web2 data is typically ...

Data related to blockchain projects is often too fragmented to be used effectively by marketing teams. To put it another way, information is stored across various platforms, databases, and applications, which makes integrating Web2 and Web3 data challenging. For example, Web2 data is typically ...

As the threat of Sybil attacks looms over distributed storage systems and sensor networks, Trusta has found a solution with the help of AI and Footprint. Sybil attacks are a common strategy employed by network attackers to gain network access by creating false identities. These attacks can disr...

As the threat of Sybil attacks looms over distributed storage systems and sensor networks, Trusta has found a solution with the help of AI and Footprint. Sybil attacks are a common strategy employed by network attackers to gain network access by creating false identities. These attacks can disr...

lesley@footprint.network Web3 projects face numerous challenges in managing their social media presence, especially on platforms like Twitter. The overwhelming amount of data to analyze can make it difficult to customize views of historical data or quickly assess performance. Furthermore, dedic...

lesley@footprint.network Web3 projects face numerous challenges in managing their social media presence, especially on platforms like Twitter. The overwhelming amount of data to analyze can make it difficult to customize views of historical data or quickly assess performance. Furthermore, dedic...

In the last year, generating interest in your Web3 project or protocol has become progressively more challenging. Many once-promising projects have fallen to the bear market, each in its own way. However, those that have thus far survived have one thing in common: strong communities. Web3 marke...

In the last year, generating interest in your Web3 project or protocol has become progressively more challenging. Many once-promising projects have fallen to the bear market, each in its own way. However, those that have thus far survived have one thing in common: strong communities. Web3 marke...

lesley@footprint.network It should be clear to Web3 projects that radically different types of users participate in NFT, GameFi and DeFi markets, with different experience levels, motivations and financial incentives. For a project to retain users and grow, it must identify and understand the u...

lesley@footprint.network It should be clear to Web3 projects that radically different types of users participate in NFT, GameFi and DeFi markets, with different experience levels, motivations and financial incentives. For a project to retain users and grow, it must identify and understand the u...