Most people are investing in businesses and the stock market and real estate. But few are talking about investing in the Art Market.

Art as an investment has been around for centuries and has demonstrated long-standing cultural significance and aesthetic qualities which allows it to be appreciated around the world. Its a global market that has stood the test of time!

So why are few people tapping into a $1.7 Trillion asset class that is dominated by an aging generation?

Because most don’t know about the Art market. Most have been walled off with limited access and high barriers to entry only made available to older and wealthy investors.

But because of the digitization of Art, you’re starting to get easier access. And it’s attracting interest from younger buyers. And because of technology, we’re able to innovate on things in the Art market that were not possible in the past. A term that is starting to catch on is Internet Art.

New innovations and excitement are catching the attention of big Art institutional auction houses like Christie’s and Sotheby’s. They’re starting to get involved in Digital Art! This is a stamp of approval for the older generation which is bridging the gap between the old and new generation. It’s creating a very unique time in the Art market and presenting new opportunities.

Investing in art is investing in culture! And because of technology and the digitization of Art, we’re able to allow a free global market to put a specific value on culture, which has never really been possible before. There is now equity in culture that we all can participate in.

Culture, originality, uniqueness, authenticity, and perspective are all super important in this day and age. Investing in Art gives you exposure to these qualities.

And whats really cool about Art is, not only does it help you gain perspective and give you a new direction or approach. It’s also a tool to communicate and connect.

For the most part, I think Art has always been seen as an asset class for the older generation and the super wealthy, or for a criminal to launder money. It really should be seen as a vehicle for the younger generation to learn about talent artist, gain new perspectives, and connect with different cultures. With the impending handover of wealth from one generation to the next and the new ease of access, it’s fair to expect to see a continued rise in Digital Art valuations as more old and young investors begin to participate.