The Forefront Journal publishes essays from the frontier of consumer and social crypto. This is a guest essay from Aleksija Vujicic, Part 2 of a series on phygital goods and fashion.Phygital girl, phygital world, phygital… Stack? As we move from a fragmented physical world bookended by two digital experiences, to one continuous phygital experience, so too must the fashion and commerce industries learn to navigate them both seamlessly. More specifically, the phygital world will be enabled by a...

The Forefront Journal publishes essays from the frontier of consumer and social crypto. This is a guest essay from Aleksija Vujicic, Part 2 of a series on phygital goods and fashion.Phygital girl, phygital world, phygital… Stack? As we move from a fragmented physical world bookended by two digital experiences, to one continuous phygital experience, so too must the fashion and commerce industries learn to navigate them both seamlessly. More specifically, the phygital world will be enabled by a...