After a couple of weeks of testing, Presearch Ads are exciting but at least for my needs, not beneficial enough.

Estimated traffic numbers show Presearch getting about 100M monthly visitors or 333 thousand each day. Google has 5.6 billion daily searches. Presearch has a 6% daily search volume compared to Google.

Hard to compete with that difference, especially in a B2B marketing environment that will lower average monthly search volumes. For perspective, even Bing is only 900M searches per day, a 16% difference from the Google giant’s daily search volume, and even Bing is overlooked by many search marketers. (*Many, not all, and to Bing’s credit- their analytics are far better than Google).

Maybe for B2C targeting keywords with a huge MSV, Presearch ads could be an interesting play right now because of the pricing structure. Let’s take a closer look at pricing.

Users can earn money simply by searching. While only a quarter, the average person searches 3–4 times a day. Wouldn’t it be nice to earn $30 from this activity instead of it all going to Google?

The cost is the missed interest opportunity from staking. Staking generates an impressive yearly return (though I struggled to find an exact number, it’s likely related to broader tokenomics than a set APY). To purchase an ad, you must stake tokens.

This neat approach creates a powerful incentive for token demand but until more users enter the network, I won’t have the fun of poking around here much more.

Over time, I think the economics play out here for Presearch to be an interesting search marketing channel. This timeline may be 3–5, 10+ years out though.

Read more about the project and their CMC partnership here: https://coinmarketcap.com/alexandria/article/what-is-presearch-pre-features-tokenomics-and-price-prediction

Better yet, if you start to test Presearch ad network, share your experience with a comment below!

_ Photo by Anna Nekrashevich from Pexels

After a couple of weeks of testing, Presearch Ads are exciting but at least for my needs, not beneficial enough.

Estimated traffic numbers show Presearch getting about 100M monthly visitors or 333 thousand each day. Google has 5.6 billion daily searches. Presearch has a 6% daily search volume compared to Google.

Hard to compete with that difference, especially in a B2B marketing environment that will lower average monthly search volumes. For perspective, even Bing is only 900M searches per day, a 16% difference from the Google giant’s daily search volume, and even Bing is overlooked by many search marketers. (*Many, not all, and to Bing’s credit- their analytics are far better than Google).

Maybe for B2C targeting keywords with a huge MSV, Presearch ads could be an interesting play right now because of the pricing structure. Let’s take a closer look at pricing.

Users can earn money simply by searching. While only a quarter, the average person searches 3–4 times a day. Wouldn’t it be nice to earn $30 from this activity instead of it all going to Google?

The cost is the missed interest opportunity from staking. Staking generates an impressive yearly return (though I struggled to find an exact number, it’s likely related to broader tokenomics than a set APY). To purchase an ad, you must stake tokens.

This neat approach creates a powerful incentive for token demand but until more users enter the network, I won’t have the fun of poking around here much more.

Over time, I think the economics play out here for Presearch to be an interesting search marketing channel. This timeline may be 3–5, 10+ years out though.

Read more about the project and their CMC partnership here: https://coinmarketcap.com/alexandria/article/what-is-presearch-pre-features-tokenomics-and-price-prediction

Better yet, if you start to test Presearch ad network, share your experience with a comment below!

_ Photo by Anna Nekrashevich from Pexels