Every company faces a different "cold start problem": how do you start from nothing? How to acquire customers? How do you create network effects—that is, when more people use your product or service, your product or service becomes more valuable to customers—incentivizing more users to come? In short, how do you " go to market " and convince potential customers to spend their money, time and attention on your product or service? Web2 is the Internet age defined by large centralized products/s...