Fraser Bell / OHO LabsWhy I joined MintStars.
Over the last 3 months, I’ve been working with MintStars to drive awareness of a groundbreaking new web3-enabled platform for content creators. MintStars’ goal is to reinvent the creator economy while putting creators first - maximizing their earnings, protecting their content, and reducing burnout. 3 notes on the space:Market size: The creator economy may be a relatively new field, but over 50 million people now work as creators.Big problems: There are major unaddressed problems in the space...
Fraser Bell / OHO LabsWhy brands and retailers should use NFTs to reward customers for their loyalty
NFTs or non-fungible tokens took the world by storm in 2021, with recent reports putting the value of the market at over $40 billion. In December, Nike made waves by acquiring RTFKT, a digital fashion and NFT studio, for an estimated $100 million. This year is set to be another year of explosive growth for the space. So far in 2022, brands including Samsung, GAP, Patrón, Hennessy, Konami, Associated Press, Budweiser, Barbie and Bugatti have all announced NFT launches, with many other organisa...
Fraser Bell / OHO LabsRandom observations from 2022 in web3
After 6 startups, 12 months, and several thousand hours of marketing, business development, community management and all round grind, I was going to write a list of learnings and observations from 2022 in web3. However, I got distracted and decided to enjoy a few days off over Christmas. Instead, here are 3 random observations from the past year:The quality of founders and operators was far higher in 2022 than in 2021. There are more smart people with great ideas tackling big problems than a ...
CMO at [MintStars](mintstars.com) Worked for 6 web3 startups in 2021/22 Passionate about the creator economy, ecommerce, brands and web3
Fraser Bell / OHO LabsWhy I joined MintStars.
Over the last 3 months, I’ve been working with MintStars to drive awareness of a groundbreaking new web3-enabled platform for content creators. MintStars’ goal is to reinvent the creator economy while putting creators first - maximizing their earnings, protecting their content, and reducing burnout. 3 notes on the space:Market size: The creator economy may be a relatively new field, but over 50 million people now work as creators.Big problems: There are major unaddressed problems in the space...
Fraser Bell / OHO LabsWhy brands and retailers should use NFTs to reward customers for their loyalty
NFTs or non-fungible tokens took the world by storm in 2021, with recent reports putting the value of the market at over $40 billion. In December, Nike made waves by acquiring RTFKT, a digital fashion and NFT studio, for an estimated $100 million. This year is set to be another year of explosive growth for the space. So far in 2022, brands including Samsung, GAP, Patrón, Hennessy, Konami, Associated Press, Budweiser, Barbie and Bugatti have all announced NFT launches, with many other organisa...
Fraser Bell / OHO LabsRandom observations from 2022 in web3
After 6 startups, 12 months, and several thousand hours of marketing, business development, community management and all round grind, I was going to write a list of learnings and observations from 2022 in web3. However, I got distracted and decided to enjoy a few days off over Christmas. Instead, here are 3 random observations from the past year:The quality of founders and operators was far higher in 2022 than in 2021. There are more smart people with great ideas tackling big problems than a ...
CMO at [MintStars](mintstars.com) Worked for 6 web3 startups in 2021/22 Passionate about the creator economy, ecommerce, brands and web3
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While the Apple Event of September 7th may not have included any announcements relating to web3, what might Apple’s strategy for the space look like?
3 thoughts:
1.
Integrating cryptocurrency into Apple Pay is an obvious quick win, and their willingness to explore financial services has already been proven with products like Apple Pay, Apple Card (a US-only credit card) and the related acquisition of UK open banking startup Credit Kudos.
2.
More than 1 billion people use Apple products - mostly through the iPhone. With an immense user base, comes immense responsibility. Timing entry into new markets has been key to its dominance over the last 15 years.
Delivering a smooth user experience is central to the adoption of Apple’s products when it enters new markets. Think iPhone rather than Apple Maps!
As any crypto or web3 user will testify, usability is a key shortcoming in the space. For example, the typical process of buying an NFT is clunky, unintuitive and not mobile-friendly - 3 problems that Apple would be ideally placed to address given its combination of hardware and software expertise.
If Apple can solve these problems, there’s little doubt that the solution would create millions of new web3 users overnight.
3.
How about NFTs?
Aside from Apple Pay, NFTs are another likely entry point into web3.
For example:
Enabling NFTs to be displayed on its devices, such as the Apple Watch, iPhone, iPad etc. This would be a technologically straightforward, relatively low-risk way to dabble in the space. Twitter and Instagram are experimenting with digital collectibles as profile pictures, while an Apple offering could let you use your NFTs as wallpapers, backgrounds and sharable characters in Messages and other applications.
NFTs as proof of purchase or ownership of a device or even proof of recycling of a device. Think “digital certificates” that prove that you own or you recycled your device after owning it.
Integration of music NFTs within Apple Music. Apple could let users buy NFTs related to specific artists or exclusive performances, and then display, share and trade them within the Music app.
—
In summary, Apple might begin its web3 journey in several ways. Although nothing has been confirmed, recent Apple marketing job postings have sought candidates with demonstrated interest and experience in web3. Watch this space!
While the Apple Event of September 7th may not have included any announcements relating to web3, what might Apple’s strategy for the space look like?
3 thoughts:
1.
Integrating cryptocurrency into Apple Pay is an obvious quick win, and their willingness to explore financial services has already been proven with products like Apple Pay, Apple Card (a US-only credit card) and the related acquisition of UK open banking startup Credit Kudos.
2.
More than 1 billion people use Apple products - mostly through the iPhone. With an immense user base, comes immense responsibility. Timing entry into new markets has been key to its dominance over the last 15 years.
Delivering a smooth user experience is central to the adoption of Apple’s products when it enters new markets. Think iPhone rather than Apple Maps!
As any crypto or web3 user will testify, usability is a key shortcoming in the space. For example, the typical process of buying an NFT is clunky, unintuitive and not mobile-friendly - 3 problems that Apple would be ideally placed to address given its combination of hardware and software expertise.
If Apple can solve these problems, there’s little doubt that the solution would create millions of new web3 users overnight.
3.
How about NFTs?
Aside from Apple Pay, NFTs are another likely entry point into web3.
For example:
Enabling NFTs to be displayed on its devices, such as the Apple Watch, iPhone, iPad etc. This would be a technologically straightforward, relatively low-risk way to dabble in the space. Twitter and Instagram are experimenting with digital collectibles as profile pictures, while an Apple offering could let you use your NFTs as wallpapers, backgrounds and sharable characters in Messages and other applications.
NFTs as proof of purchase or ownership of a device or even proof of recycling of a device. Think “digital certificates” that prove that you own or you recycled your device after owning it.
Integration of music NFTs within Apple Music. Apple could let users buy NFTs related to specific artists or exclusive performances, and then display, share and trade them within the Music app.
—
In summary, Apple might begin its web3 journey in several ways. Although nothing has been confirmed, recent Apple marketing job postings have sought candidates with demonstrated interest and experience in web3. Watch this space!
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