Fraser Bell / OHO LabsWhy I joined MintStars.
Over the last 3 months, I’ve been working with MintStars to drive awareness of a groundbreaking new web3-enabled platform for content creators. MintStars’ goal is to reinvent the creator economy while putting creators first - maximizing their earnings, protecting their content, and reducing burnout. 3 notes on the space:Market size: The creator economy may be a relatively new field, but over 50 million people now work as creators.Big problems: There are major unaddressed problems in the space...
Fraser Bell / OHO LabsWhy brands and retailers should use NFTs to reward customers for their loyalty
NFTs or non-fungible tokens took the world by storm in 2021, with recent reports putting the value of the market at over $40 billion. In December, Nike made waves by acquiring RTFKT, a digital fashion and NFT studio, for an estimated $100 million. This year is set to be another year of explosive growth for the space. So far in 2022, brands including Samsung, GAP, Patrón, Hennessy, Konami, Associated Press, Budweiser, Barbie and Bugatti have all announced NFT launches, with many other organisa...
Fraser Bell / OHO LabsRandom observations from 2022 in web3
After 6 startups, 12 months, and several thousand hours of marketing, business development, community management and all round grind, I was going to write a list of learnings and observations from 2022 in web3. However, I got distracted and decided to enjoy a few days off over Christmas. Instead, here are 3 random observations from the past year:The quality of founders and operators was far higher in 2022 than in 2021. There are more smart people with great ideas tackling big problems than a ...
CMO at [MintStars](mintstars.com) Worked for 6 web3 startups in 2021/22 Passionate about the creator economy, ecommerce, brands and web3
Fraser Bell / OHO LabsWhy I joined MintStars.
Over the last 3 months, I’ve been working with MintStars to drive awareness of a groundbreaking new web3-enabled platform for content creators. MintStars’ goal is to reinvent the creator economy while putting creators first - maximizing their earnings, protecting their content, and reducing burnout. 3 notes on the space:Market size: The creator economy may be a relatively new field, but over 50 million people now work as creators.Big problems: There are major unaddressed problems in the space...
Fraser Bell / OHO LabsWhy brands and retailers should use NFTs to reward customers for their loyalty
NFTs or non-fungible tokens took the world by storm in 2021, with recent reports putting the value of the market at over $40 billion. In December, Nike made waves by acquiring RTFKT, a digital fashion and NFT studio, for an estimated $100 million. This year is set to be another year of explosive growth for the space. So far in 2022, brands including Samsung, GAP, Patrón, Hennessy, Konami, Associated Press, Budweiser, Barbie and Bugatti have all announced NFT launches, with many other organisa...
Fraser Bell / OHO LabsRandom observations from 2022 in web3
After 6 startups, 12 months, and several thousand hours of marketing, business development, community management and all round grind, I was going to write a list of learnings and observations from 2022 in web3. However, I got distracted and decided to enjoy a few days off over Christmas. Instead, here are 3 random observations from the past year:The quality of founders and operators was far higher in 2022 than in 2021. There are more smart people with great ideas tackling big problems than a ...
CMO at [MintStars](mintstars.com) Worked for 6 web3 startups in 2021/22 Passionate about the creator economy, ecommerce, brands and web3
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I spend plenty of my spare time and almost all of my spare energy attending crypto/web3 events in London (and, come to think of it, wherever else I find myself).
I’ve been struck by how few people in London are building consumer crypto products compared to the US or even Lisbon. This year I’ve been fortunate to spend time in the US and Europe, where founders are taking big swings at new social media apps, on-chain advertising and DAOs.
The next wave of consumer tech will be built on-chain, and, by the looks of it, in the USA. From 2005 - 2020, London missed out on building the best web2 social products and it looks set to miss out again (aside from OnlyFans, but we don’t talk about them for reasons I won’t go into today 🤐).
…Saying that, I’m still a proud Londoner, and so I couldn’t finish this short post without mentioning 3 verticals within consumer that are being built in London:
Fine art NFTs - London has an amazing art scene
Gaming - the UK is a gaming superpower
De-Fi and trading - London has been the global home of finance for 200 years
Honourable mentions:
Web3 music
Web3 Onlyfans (MintStars)
I spend plenty of my spare time and almost all of my spare energy attending crypto/web3 events in London (and, come to think of it, wherever else I find myself).
I’ve been struck by how few people in London are building consumer crypto products compared to the US or even Lisbon. This year I’ve been fortunate to spend time in the US and Europe, where founders are taking big swings at new social media apps, on-chain advertising and DAOs.
The next wave of consumer tech will be built on-chain, and, by the looks of it, in the USA. From 2005 - 2020, London missed out on building the best web2 social products and it looks set to miss out again (aside from OnlyFans, but we don’t talk about them for reasons I won’t go into today 🤐).
…Saying that, I’m still a proud Londoner, and so I couldn’t finish this short post without mentioning 3 verticals within consumer that are being built in London:
Fine art NFTs - London has an amazing art scene
Gaming - the UK is a gaming superpower
De-Fi and trading - London has been the global home of finance for 200 years
Honourable mentions:
Web3 music
Web3 Onlyfans (MintStars)
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