Creator Economy

Sound.xyz highlights: Released 20 NFT drops. $200,000 for 20 independent artists, equivalent to 60 million streams. Tove Lo joined Pussy Riot on a release that went through sound.xyz. Listening parties seem to be a thing of focus, as is claiming your seat in a virtual audience. Would expect them to be continuing to experiment around what they what works and what doesn't based on creator and fan feedback.

Audience: Gen-Z

Rex wrote this article last week on Gen-z, USA, consumerism, and the future of work. Well worth a read. This article from Dazed on the same theme is also a good compliment on how gen-z mock Millennials for supposedly being overly corporate, among other things. Gen Z are more likely to have the mindset that work is simply labor, rather than a person’s entire identity.

Web3 to Web2

Twitter now lets subscribers ($2.99 / month) use NFTs as their profile pics. Subscribers can now connect a crypto wallet to their profiles, and display any NFTs they own in their profile. Validated NFT prof pics are distinguished from non-crypto ones with by the shape of their avatars: a hexagon, rather than the traditional circle.