It's widely recognized that streaming isn't a viable source of income for more than 99% of artists, even though it accounted for 67% of the industry's revenue in 2022. The primary reason for this is the sharp decline in physical and digital music sales that occurred when music became freely accessible for streaming.https://www.digitalmusicnews.com/2023/03/21/music-industry-revenue-2022-global/Artists can be compared to brands, and like any brand, they must employ specific strat...