An Archetype Brand map for web3. What is a Brand? Not a logo. It’s a Difficult question with numerous versions of answers, but it is important to say that a Brand is a basket of intangible assets that an entity may have. This brand can materialize, but it always remains in the field of ideas and perception. Most brands come with a personality. You need time and branding work to identify that personality. Most personalities fit the Jungian Archetypes. What are these? Jungian archetypes are def...