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From the Diamond to Digital: How MLB Star Micah Johnson Turned a Question Into a Multimillion-Dollar IP Empire

What does it take to build a cultural icon in the age of emerging technology? For artist and former MLB player Micah Johnson, it started with a simple but powerful question overheard from a young boy: “Can astronauts be Black?” That moment sparked the creation of Aku, a young Black boy with an oversized astronaut helmet and an unshakable belief that anything is possible. Since his debut, Aku has become more than just a character. He’s a symbol. A movement. A bridge between art, technology, id...