Special thanks to Liesl and Simon from Essential, George from Flashbots, Anna and Alex from Cow Swap and Josh from Astria for incredibly valuable discussions, insights and feedback of this article.IntroductionAs web3 technology moves towards mass adoption, it is essential to ensure that users are able to navigate the complexities of the web3 jungle on their own. Unlike the early days of blockchain, where users had to decipher intricate technicalities, the future lies in providing a user exper...