New media is a relative concept, and "new" is relative to "old". Radio is a new media compared to newspapers, television is a new media compared to radio, and the Internet is a new media compared to television. New media copywriting refers to creative copywriting published on different new media platforms, which is a specific type of copywriting and a type with increasing influence. According to different purposes, new media copywriting can be divided into promotion copywriting and communication copywriting. According to the different length, new media copywriting can be divided into long and short cases. According to the different ways of advertising placement, advertising can be divided into soft advertising and hard advertising, the corresponding new media copywriting is divided into soft text and direct promotion copywriting. Compared with traditional copywriting, new media copywriting has the characteristics of richer forms of expression, more diversified ways of delivery, more interactive communication, more personal positioning of writing, and more emphasis on rapid response. Common new media platforms include wechat, Weibo, Toutiao, Taobao and Douyin. The basic requirements for new media copywriter positions include strong writing skills, active and creative thinking, good at learning new methods, and willingness to study new things. The creation of new media copywriting sometimes benefits from sudden inspiration, but more often comes from the accumulation and cultivation of the creator. New media copywriters should pay attention to the following five aspects to improve self-cultivation: first, enrich life experience and constantly accumulate knowledge; Second, to read widely, expand horizons and supplement knowledge; Third, in-depth understanding of the product or service; Four is to approach the users of the product or service; Fifth, continue to collect and sort out copywriting materials and cases.

New media is a relative concept, and "new" is relative to "old". Radio is a new media compared to newspapers, television is a new media compared to radio, and the Internet is a new media compared to television. New media copywriting refers to creative copywriting published on different new media platforms, which is a specific type of copywriting and a type with increasing influence. According to different purposes, new media copywriting can be divided into promotion copywriting and communication copywriting. According to the different length, new media copywriting can be divided into long and short cases. According to the different ways of advertising placement, advertising can be divided into soft advertising and hard advertising, the corresponding new media copywriting is divided into soft text and direct promotion copywriting. Compared with traditional copywriting, new media copywriting has the characteristics of richer forms of expression, more diversified ways of delivery, more interactive communication, more personal positioning of writing, and more emphasis on rapid response. Common new media platforms include wechat, Weibo, Toutiao, Taobao and Douyin. The basic requirements for new media copywriter positions include strong writing skills, active and creative thinking, good at learning new methods, and willingness to study new things. The creation of new media copywriting sometimes benefits from sudden inspiration, but more often comes from the accumulation and cultivation of the creator. New media copywriters should pay attention to the following five aspects to improve self-cultivation: first, enrich life experience and constantly accumulate knowledge; Second, to read widely, expand horizons and supplement knowledge; Third, in-depth understanding of the product or service; Four is to approach the users of the product or service; Fifth, continue to collect and sort out copywriting materials and cases.