Zora’s pivot has shifted its focus from traditional artist tooling to building a social experience. Concepts like "editions," "collections," and "collectors" now feel outdated within Zora's new framework. Today, Zora is more about discoverability and network-driven media interactions—much like how creators on Instagram or YouTube create content for visibility within the platform's ecosystem.

Zora’s pivot has shifted its focus from traditional artist tooling to building a social experience. Concepts like "editions," "collections," and "collectors" now feel outdated within Zora's new framework. Today, Zora is more about discoverability and network-driven media interactions—much like how creators on Instagram or YouTube create content for visibility within the platform's ecosystem.

We recently sat down with Apurv, co-founder of Intract, and dove into the intricate art of scaling user acquisition while also retaining loyal community members. Spoiler alert: throwing a few airdrops around and calling it a day is not it. Ready to learn how Intract has become one of the go-to platforms for user acquisition and engagement in web3?

We recently sat down with Apurv, co-founder of Intract, and dove into the intricate art of scaling user acquisition while also retaining loyal community members. Spoiler alert: throwing a few airdrops around and calling it a day is not it. Ready to learn how Intract has become one of the go-to platforms for user acquisition and engagement in web3?