It is not new for encryption enterprises to sponsor sports events and sports clubs. This practice has become more and more popular since last year.

In June 2021, Major League Baseball (MLB) announced that it had established a long-term partnership with FTX, a crypto asset trading platform. Embroider on all uniforms according to the cooperation agreement of mlx.b Us logo, this cooperation agreement also allows FTX to obtain the global marketing rights of MLB logo, logo and special activities.

In July of that year, crypto.com, an encrypted asset platform Com has reached a 10-year contract with the Ultimate Fighting Championship (UFT). According to the contract, crypto Com logo will be printed on the clothing of UFC athletes and trainers. In addition to UFC, crypto Com has also reached cooperation agreements with Serie A Football League and Formula One racing championship F1.

This is just a few cases of encryption enterprises sponsoring sports. According to the data of GlobalData, in 2019, encryption enterprises completed 31 sponsorship in the field of sports, mainly involved in football; By 2021, there were 201 new sports events cooperating with encryption enterprises. Encryption companies have spent more than $600 million on these advertising sponsorship, and the report predicts that it will be close to $750 million by 2022.

Encryption enterprises interact frequently with the sports industry, and the intersection of user groups is likely to be the reason for "hitchhiking".

Last year, a poll by global decision intelligence firm morning consult showed that 47% of sports fans said they were familiar with encrypted assets, compared with 39% of all American adults and only 23% of non sports fans. In addition, 72% of sports betting players also said they were familiar with encrypted assets.